Ridesharing in Kista
The project DELTA will explore the possibilites of ridesharing as a part of public transport. Several vehicles will be used in the project, taking riders from door to door and connecting public transit hubs within Kista.
Within DELTA, the vehicles are manually driven but the knowledge and customer feedback is of outmost value for using autonomous vehicles in the same way in the future. The user will be able to download an app and then connect with one of several ridesharing vehicles in Kista. Both the business district (“Kista Science City”) and the residental area will be included in the first stage of testing.
Starting point: User Experience
Within DELTA, we focus on the user experience in its entirety to investigate and evaluate customer experience with this unique service in order to find out what attributes the service needs to provide to become attractive to the target groups – in other words, what criteria it needs to fulfil in order for customers to choose it over other first/last mile mobility solutions (micromobility) and private cars.
How does it work?
We will provide a free consumer service that adds a social layer to mobility, connecting people commuting to/from and within Kista based on their mobility needs. The customers downloads the app for free and is able to see where the cars are in real-time. Once you push a button to order the ride, the closest car will pick you up within 5 minutes. After the ride, you will rank the service and answer a few simple questions.
More information about the project and the exact launch date will be available soon.
Press & Media Resources
Press photo available for download
Photo credit: Jennifer Axelina Strömberg
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