“Last mile” public transport in Kista
The project DELTA explored the possibilites of on demand last mile-solutions as a part of public transport. The electric cars took riders from door to door and connected public transit hubs with destinations within Kista.
The users was able to download an app and then connect with one of the vehicles in Kista. Both the business district (“Kista Science City”) and the residental area was included in the first stage of testing.
Starting point: User Experience
Within DELTA, we focused on the user experience in its entirety to investigate and evaluate customer experience with this unique service in order to find out what attributes the service needs to provide to become attractive to the target groups – in other words, what criteria it needs to fulfil in order for customers to choose it over other first/last mile mobility solutions (micromobility) and private cars.
Urban ICT Arena
Eleonor Sjödin Turah